visual identities

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  • furniture e-shop

    Introducing Mebelli online furniture store to the market - starting with creating a complete and original visual identity, moving on to designing marketing and advertising materials, and culminating in the final e-commerce system design.

  • cosmetics e-shop

    The project is based on combining Brutalist characteristics with modern design trends. It involves repeating blurred shapes representing specific products, presenting products against a white background, with accents in deep black and the brand color - green. The first section on the homepage consists of large tiles showcasing products. Hover effects correspond to the colors of the products categorized by time of day.

  • ux product

    Team UX project developed during postgraduate studies at SWPS. CarOut promotes existing Park&Ride parking lots on the outskirts of the city, reduces traffic congestion in urban areas, encourages the use of alternative transportation modes (such as public transport), and promotes pedestrian movement. Research methods employed include desk research, in-depth interviews (IDI), benchmarking, and UX testing.

  • visual identities

    Visual identity projects prepared for various brands.

  • reservation system

    UI design project tailored for implementation in various medical clinics. A foundational design system was created, allowing for customization to fit the client's brand (logo and color palette).

  • online betting

    Redesign project for the Betcris sports betting platform. Over the course of the project, more than 170 views of various sections of the website were prepared (subpages, special pages, user accounts, forms, etc.). The focus was on achieving maximum clarity in the platform's structure. Modern graphic elements were used, enhanced by clear typography. Special attention was given to ensuring proper layout of elements and page hierarchy.

  • PERSONAL

category: VISUAL IDENTITIES
client: VARIOUS
project duration: 2019-2022

 
 

NATIONAL SCIENTIFIC CONFERENCE “CYFROWY TUBYLEC”

 

“Cyfrowy Tubylec” means “Digital Native”. The brand icon reflects the principles and specificity of the conference – the theme of individuals who, from birth, exist in the digital world, aiming to define and describe the impact of such upbringing on later behaviors in the school/university environment.

ARTURS TEAM – REGALSERVICE UND MERCHANDISING

 

The modernist style of the brand icon depicts several hidden elements: the shape of a shelf and shelves, the dark element in the middle symbolizes the solidity of the created solutions, and the technical construction style of the emblem reflects a flexible approach. The filling of some letters is a reference to the brand icon, as well as a unifying element of the entire project.

The brand icon of the “Arturs Team” brand has been constructed by combining two rectangles, where the aspect ratio is approximately 1.61 – the value of the golden ratio.

MISTRZ&MALGORZATA CATERING CONFECTIONERY

 

The practical part of my bachelor’s thesis. Supervised by Ewa Potocka, PhD., 2021

 

The idea of creating a logo for the “Mistrz&Malgorzata Confectionery” brand arose from a longstanding passion for creating sweets.

 

The brand icon somewhat references confectionery products by depicting a donut, while on the other hand, it directs the branding towards a purely cosmic theme, transforming the donut into a truly “sweet planet”.

The brand icon of the Mistrz&Malgorzata has been constructed based on circles, with their diameters forming a sequence of Fibonacci numbers (following the principles of the golden ratio).

 

The brand icon was ultimately rotated by 27 degrees – in accordance with the tilt of Saturn’s rotational axis.

“GINA DESIGN” TAILORING STUDIO

 

The brand identity prepared for the tailoring studio combines modernity with the stylistic elements characteristic of this environment – typography reminiscent of threads and sewing, as well as the inclusion of a dressmaker’s mannequin in the brand icon.

Another project